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May 2020 — Presentdesigntools

There’s a particular kind of project I keep returning to: tools I build for no one but myself. No user research, no stakeholders, no roadmap. Just a problem I have, and a solution I want to try.

Why it matters

Building for yourself removes a lot of noise. You know the problem intimately. You can ship fast, break things, and change direction without consequence. The feedback loop collapses from weeks to minutes.

More importantly, it trains a specific muscle: making judgment calls without consensus. Most professional work involves so much alignment that the actual deciding gets diffused across a room. Solo projects force you to own every choice.

What I’ve learned

The best personal tools I’ve built share a few traits:

  • They do one thing well
  • They’re ugly in a way I’ve made peace with
  • They’ve lasted longer than I expected

The worst ones tried to be general-purpose, or tried to impress someone.

A rule

If you wouldn’t use it yourself every week, don’t build it. Not because others won’t find it useful — they might — but because you’ll abandon it before it gets good.

The best tools get good slowly, through iteration. That only happens if you keep using them.